Believe in the Dream
Bring the dream to a plan
Take Action on the plan
Best to you Anthony!
Here is the Link to his show with Ellen
Wayne Law 8/11/2012
This is a video for upcoming trainings.
For most small businesses, it is your customers – and what they will tell you if you ask them properly.
If you believe this to be true – as I do, then the challenge is determining the best questions to ask them (and then doing so).
THE EASY QUESTIONS TO ASK YOUR CUSTOMERS
Are you pleased with our service?
How can we serve you better?
Is it alright if I get back to you on that?
Why do you do business with us?
What would it look like if we hit the ball out of the park for you on this project?
We’ve all asked these questions. Why? There’s very little risk – and naturally, very little reward too.
THE TOUGH QUESTIONS TO ASK YOUR CUSTOMERS
Would you pay more for a better product?
What do our competitors do better than us?
What would you do differently if you were the owner of my business?
How are we really doing?
If you couldn’t work with our company, who would be your next choice?
Have you ever considered doing so? Why? When?
Is there anything else?
If you really want to make the most of these tough questions, you have to be prepared to wait for the answers – being completely silent while your customer prepares, and then finally delivers the equally tough response.
YOUR BEST CUSTOMERS WILL TELL YOU THE TRUTH
Your best customers want you to succeed – both for their benefit and yours. So why aren’t you taking advantage of the opportunity by asking them the tough questions that will give you the information for accomplishing that?
#1 – You don’t have the guts. This is understandable and a personal decision. It’s also one that is preventing you from learning what you need to know for moving your business forward.
#2 – You know they may not give you the truth. This is also understandable. However, if you ask the right questions in a personal, face-to-face situation, you can read the body language to get much of the truth.
#3 – You will indeed get the truth! All the more reason to ask.
People are smart – both you and your customers. However, our society conditions us to play safe. That’s a surefire formula for mediocrity – and possibly failure.
You’ve heard it before: ”You won’t know unless you ask.”
So, why aren’t you asking?